2-Day Intensive Workshop with ex-Toyota sensei Mark Reich
If you’ve ever crafted a brilliant strategy… only to watch it stall, fade,
or get lost across distributed teams—this intensive workshop is your game-changer.
Why This Workshop Matters
Most organizations don’t fail because of bad strategies. They fail because the strategy never truly reaches the people who must execute it.
Priorities become unclear. Teams pull in different directions. Leaders struggle to connect big goals with daily workToyota solved this challenge decades ago with hoshin kanri, a powerful system that aligns the entire organization around a few critical objectives and ensures progress happens every day.
In this exclusive pre-summit workshop, Mark Reich, former Toyota executive and long-time Lean Enterprise Institute coach, based on his new book Managing On Purpose will guide participants through the practical method Toyota uses to deploy strategy and deliver results.
This is a rare opportunity to learn directly from someone who practiced this system inside Toyota for many years.
By the end of the workshop, you will know how to:
✅ Translate strategy into clear priorities and measurable targets
✅ Align leaders and teams across departments and organizational levels
✅ Break down strategic goals into concrete initiatives and daily actions
✅ Create focus, accountability, and transparency in execution
✅ Identify and remove common barriers to strategy implementation
You will leave with a practical framework you can immediately apply in your own organization.
This is not a lecture. It is an interactive learning experience combining teaching, practice, and coaching.
During the two days you will:
✅ Learn the core principles of Hoshin Kanri strategy deployment
✅ Work through a simulation-based case study reflecting real-world challenges
✅ Practice translating strategic goals into actionable plans
✅ Exchange ideas and experiences with other leaders
✅ Receive direct coaching and feedback from Mark Reich
The workshop also includes reflection and assignments that help you apply the concepts to your own organization while you learn.
This workshop is designed for leaders responsible for turning strategy into results, including:
✅ Executives and senior leaders responsible for organizational direction
✅ Continuous Improvement and Lean leaders supporting strategic initiatives
✅ Middle managers and operational leaders who must translate strategy into action
If you are responsible for aligning people, priorities, and performance, this workshop will give you a practical system to make strategy work.
Why Learn from Mark Reich
Mark Reich is a true Toyota veteran and former sensei with 23 years experience inside the company including key roles in Japan launching Lexus and leading Hoshin Kanri in North America.
He now serves as Senior Coach and Chief Engineer of Strategy at the Lean Enterprise Institute (LEI) USA, where he has coached organizations around the world on strategy deployment, leadership, and lean management.
Few people outside Toyota have both practiced and taught hoshin kanri at this depth.
This workshop offers a unique opportunity to learn the approach from someone who helped organizations implement it successfully across industries.
Reasons to Attend This Workshop
1. Learn the Real Toyota Approach to Strategy Deployment
This workshop is based on the hoshin kanri system used at Toyota to align strategic priorities with the daily work of teams across the organization.
2. Learn Directly from a Former Toyota Leader
Mark Reich spent over 20 years at Toyota and later coached organizations worldwide through the Lean Enterprise Institute. Few people teach strategy deployment with this level of practical Toyota experience.
3. Go Beyond Theory
This is not a lecture. You will work through a simulation-based case study, practice the methods, and receive coaching so you can apply the concepts immediately.
4. Solve One of the Hardest Leadership Challenges
Many strategies fail because they never translate into action. You will learn how to align teams, clarify priorities, and ensure execution across the organization.
5. Leave with Tools You Can Use Immediately
Participants walk away with practical frameworks, templates, and methods to deploy strategy and drive alignment in their own organizations.
Participation Fees
EARLY BIRD PRICE FOR MEMBERS*
(until april 14th)
219.000 Ft + VAT / person
EARLY BIRD FULL PRICE
(until april 14th)
373.500 Ft + VAT / person
PRICE FOR MEMBERS*
(from april 15th)
249.000 Ft + VAT / person
FULL PRICE
(from april 15th)
415.000 Ft + VAT / person
This is the fee of the pre-summit workshop only!
If you would also like to attend the International Lean Summit the next day, you need to apply separately here.
Prices do not include VAT; however, they do include a buffet lunch, refreshments, and unlimited coffee.
* This offer applies to individual and corporate members of the Hungarian Lean Association only.
Location
AQUAWORLD RESORT BUDAPEST
16 Íves Street, Budapest 1044
Workshop participants can book accommodation at the hotel with a 10% discount for the duration of the event by using the promotional code LEAN2026. The discount is valid for bookings between may 12–15, 2026, and applies to reservations made up to 14 days prior to the event.
