{"id":150094,"date":"2026-01-22T13:06:02","date_gmt":"2026-01-22T12:06:02","guid":{"rendered":"https:\/\/lean.org.hu\/?post_type=product&#038;p=150094"},"modified":"2026-02-12T12:47:10","modified_gmt":"2026-02-12T11:47:10","slug":"zaj","status":"publish","type":"product","link":"https:\/\/lean.org.hu\/en\/lean-konyvesbolt\/zaj","title":{"rendered":"Zaj\u00a0 &#8211; Az emberi d\u00f6nt\u00e9shozatalt zavar\u00f3 t\u00e9nyez\u0151k"},"content":{"rendered":"<div>\n<p><b>Zaj\u00a0 &#8211; Az emberi d\u00f6nt\u00e9shozatalt zavar\u00f3 t\u00e9nyez\u0151k<\/b><\/p>\n<p>Cass R. Sunstein \u2014 Daniel Kahneman \u2014 Olivier Sibony<\/p>\n<p>Hogyan juthat elt\u00e9r\u0151 meg\u00e1llap\u00edt\u00e1sra egy orvos egyazon r\u00f6ntgenfelv\u00e9tel alapj\u00e1n a h\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 napjain? Mi\u00e9rt nem mell\u00e9kes egy megbesz\u00e9l\u00e9sen a megsz\u00f3lal\u00e1si sorrend? Mi\u00e9rt eredm\u00e9nyesebbek az algoritmusok az el\u0151rejelz\u00e9sek megfogalmaz\u00e1s\u00e1ban, mint az emberek?<\/p>\n<p>Daniel Kahneman, a k\u00f6zgazdas\u00e1gi Nobel-eml\u00e9kd\u00edjas pszichol\u00f3gus, a Gyors \u00e9s lass\u00fa gondolkod\u00e1s c\u00edm\u0171 k\u00f6nyv\u00e9ben a d\u00f6nt\u00e9shoz\u00e1st nehez\u00edt\u0151 szisztematikus hib\u00e1kat \u00e9s torz\u00edt\u00e1sokat vizsg\u00e1lta. Most vil\u00e1gh\u00edr\u0171 szerz\u0151t\u00e1rsaival, Olivier Sibonyval, a D\u00f6nt\u00e9shozatali csapd\u00e1k szerz\u0151j\u00e9vel \u00e9s Cass R. Sunsteinnel, a Nudge t\u00e1rs\u00edr\u00f3j\u00e1val k\u00f6z\u00f6sen \u00edrt \u00faj k\u00f6nyv\u00fckben arra keresik a v\u00e1laszt, mi\u00e9rt t\u00e9rhetnek el egym\u00e1st\u00f3l azok a d\u00f6nt\u00e9sek, amelyeknek egyform\u00e1knak kellene lenni\u00fck.<\/p>\n<p>A v\u00e1lasz az emberi d\u00f6nt\u00e9shoz\u00e1st zavar\u00f3 zaj jelens\u00e9g\u00e9ben keresend\u0151. Objekt\u00edvnek hitt d\u00f6nt\u00e9seinket \u2013 k\u00fcl\u00f6n\u00f6sen azokat, amelyeket szervezetek k\u00e9pviselet\u00e9ben hozunk meg \u2013 olyan mell\u00e9kesnek v\u00e9lt t\u00e9nyez\u0151k is befoly\u00e1solhatj\u00e1k, mint az id\u0151j\u00e1r\u00e1s, a napszak vagy a pillanatnyi hangulatunk. A szerz\u0151k tudom\u00e1nyos eredm\u00e9nyekre \u00e9s kutat\u00e1sokra t\u00e1maszkodva \u2013 a kriminalisztik\u00e1t\u00f3l a gyermekv\u00e9delmen \u00e1t a teljes\u00edtm\u00e9ny\u00e9rt\u00e9kel\u00e9sig \u2013 a legk\u00fcl\u00f6nf\u00e9l\u00e9bb ter\u00fcleteken vil\u00e1g\u00edtanak r\u00e1, hogy ahol d\u00f6nt\u00e9sek sz\u00fcletnek, ott jelen van a zaj is.<\/p>\n<p>A k\u00f6nyv megmutatja, hogyan ismerhetj\u00fck fel a zajt, \u00e9s milyen strat\u00e9gi\u00e1kkal k\u00fcsz\u00f6b\u00f6lhetj\u00fck ki, hogy sokkal jobb d\u00f6nt\u00e9seket hozhassunk az \u00e9let minden ter\u00fclet\u00e9n. A szerz\u0151k r\u00e9szletesen bemutatj\u00e1k, hogyan hat a zaj a d\u00f6nt\u00e9shoz\u00e1sra, \u00e9s gyakorlati tan\u00e1csokat adnak arra, hogyan cs\u00f6kkenthetj\u00fck a zaj hat\u00e1s\u00e1t, hogy objekt\u00edvebb \u00e9s megalapozottabb d\u00f6nt\u00e9seket hozhassunk.<\/p>\n<\/div>\n<p>ISBN: 9789635650385<br \/>\nTerjedelem: 400 oldal (160\u00d7235 mm)<\/p>","protected":false},"excerpt":{"rendered":"<p>Hogyan juthat elt\u00e9r\u0151 meg\u00e1llap\u00edt\u00e1sra egy orvos egyazon r\u00f6ntgenfelv\u00e9tel alapj\u00e1n a h\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 napjain? Mi\u00e9rt nem mell\u00e9kes egy megbesz\u00e9l\u00e9sen a megsz\u00f3lal\u00e1si sorrend? Mi\u00e9rt eredm\u00e9nyesebbek az algoritmusok az el\u0151rejelz\u00e9sek megfogalmaz\u00e1s\u00e1ban, mint az emberek?<\/p>","protected":false},"featured_media":150097,"template":"","meta":{"_eb_attr":""},"product_brand":[],"product_cat":[183,173,891],"product_tag":[],"class_list":{"0":"post-150094","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-lean-konyvek-kapcsolodo-irodalom","7":"product_cat-lean-konyvesbolt","8":"product_cat-uj-konyvek","9":"infinite-scroll-item","10":"no-featured-image-padding","11":"sales-flash-overlay","12":"woocommerce-text-align-left","13":"woocommerce-image-align-left","14":"do-quantity-buttons","16":"first","17":"instock","18":"taxable","19":"shipping-taxable","20":"purchasable","21":"product-type-variable"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zaj\u00a0 - Az emberi d\u00f6nt\u00e9shozatalt zavar\u00f3 t\u00e9nyez\u0151k - LEI<\/title>\n<meta name=\"description\" content=\"Hogyan juthat elt\u00e9r\u0151 meg\u00e1llap\u00edt\u00e1sra egy orvos egyazon r\u00f6ntgenfelv\u00e9tel alapj\u00e1n a h\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 napjain? Mi\u00e9rt nem mell\u00e9kes egy megbesz\u00e9l\u00e9sen a megsz\u00f3lal\u00e1si sorrend? Mi\u00e9rt eredm\u00e9nyesebbek az algoritmusok az el\u0151rejelz\u00e9sek megfogalmaz\u00e1s\u00e1ban, mint az emberek?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lean.org.hu\/en\/lean-konyvesbolt\/zaj\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zaj\u00a0 - Az emberi d\u00f6nt\u00e9shozatalt zavar\u00f3 t\u00e9nyez\u0151k - LEI\" \/>\n<meta property=\"og:description\" content=\"Hogyan juthat elt\u00e9r\u0151 meg\u00e1llap\u00edt\u00e1sra egy orvos egyazon r\u00f6ntgenfelv\u00e9tel alapj\u00e1n a h\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 napjain? Mi\u00e9rt nem mell\u00e9kes egy megbesz\u00e9l\u00e9sen a megsz\u00f3lal\u00e1si sorrend? 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