{"id":1163,"date":"2020-09-15T08:38:13","date_gmt":"2020-09-15T06:38:13","guid":{"rendered":"http:\/\/generaciokpartnere.hu\/leiwp\/?post_type=product&#038;p=1163"},"modified":"2026-02-12T15:13:59","modified_gmt":"2026-02-12T14:13:59","slug":"lean-startup","status":"publish","type":"product","link":"https:\/\/lean.org.hu\/en\/lean-konyvesbolt\/lean-startup\/","title":{"rendered":"Lean Startup &#8211; Hogyan tegy\u00fck \u00f6tleteinket sikeress\u00e9 \u00e9s fenntarthat\u00f3v\u00e1?"},"content":{"rendered":"<p><strong>Lean Startup\u00a0<\/strong><em>(The Lean Startup)<\/em><br \/>\nEric Ries<\/p>\n<p>Eric Ries szerint\u00a0<strong>a startup olyan v\u00e1llalkoz\u00e1s, amelynek<\/strong>\u00a0<strong>c\u00e9lja \u00faj term\u00e9k vagy szolg\u00e1ltat\u00e1s l\u00e9trehoz\u00e1sa sz\u00e9ls\u0151s\u00e9gesen bizonytalan felt\u00e9telek k\u00f6z\u00f6tt.<\/strong>\u00a0Ez ugyan\u00fagy igaz a gar\u00e1zs\u00e1ban szerencs\u00e9t pr\u00f3b\u00e1l\u00f3 egy\u00e9ni v\u00e1llalkoz\u00f3ra, mint a\u00a0<em>Fortune<\/em>\u00a0500-as egyik v\u00e1llalat\u00e1nak t\u00e1rgyal\u00f3term\u00e9ben \u00f6sszegy\u0171l\u0151 rutinos szakemberekre. Hiszen ugyanaz a k\u00fcldet\u00e9s\u00fck: \u00e1t kell hatolniuk a bizonytalans\u00e1g k\u00f6d\u00e9n, hogy megtal\u00e1lj\u00e1k a fenntarthat\u00f3 v\u00e1llalkoz\u00e1shoz vezet\u0151 sikeres utat.<\/p>\n<p>A lean gy\u00e1rt\u00e1s tapasztalataira \u00e9p\u00edtve a<em> k\u00f6nyv<\/em>\u00a0forradalmian \u00faj menedzsmentm\u00f3dszert k\u00edn\u00e1l. Arra biztatja az innovat\u00edv v\u00e1llalkoz\u00f3kat \u2013 c\u00e9gm\u00e9rett\u0151l f\u00fcggetlen\u00fcl \u2013, hogy ne d\u0151ljenek be a hi\u00fas\u00e1gi mutat\u00f3knak, ink\u00e1bb a t\u00e9nyleges el\u0151rehalad\u00e1st m\u00e9rj\u00e9k, \u00e9s miel\u0151bb der\u00edts\u00e9k ki, mit is akarnak val\u00f3j\u00e1ban az \u00fcgyfelek. \u00dczleti elk\u00e9pzel\u00e9seiket pedig folyamatosan tesztelj\u00e9k, \u00e9s igaz\u00edts\u00e1k a k\u00f6r\u00fclm\u00e9nyekhez, miel\u0151tt m\u00e9g t\u00fal k\u00e9s\u0151 lenne.<\/p>\n<p style=\"text-align: center;\"><a class=\"wp-block-button__link\" style=\"border-radius: 5px;\" href=\"https:\/\/drive.google.com\/file\/d\/1X8gikE4g49wTPjRtiX3dOK5miVLDfS-4\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Olvass bele a k\u00f6nyvbe!<\/a><\/p>\n<p>ISBN 978-963-304-143-7<br \/>\nTerjedelem: 288 oldal (145\u00d7210 mm)<\/p>","protected":false},"excerpt":{"rendered":"<p><em>\u201cArra biztatja az innovat\u00edv v\u00e1llalkoz\u00f3kat, hogy ne d\u0151ljenek be a hi\u00fas\u00e1gi mutat\u00f3knak, ink\u00e1bb a t\u00e9nyleges el\u0151rehalad\u00e1st m\u00e9rj\u00e9k, \u00e9s miel\u0151bb der\u00edts\u00e9k ki, mit is akarnak val\u00f3j\u00e1ban az \u00fcgyfelek.\u201d<\/em><\/p>","protected":false},"featured_media":66743,"template":"","meta":{"_eb_attr":""},"product_brand":[],"product_cat":[180,891],"product_tag":[],"class_list":{"0":"post-1163","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-lean-konyvek-lean-vezetes","7":"product_cat-uj-konyvek","8":"infinite-scroll-item","9":"no-featured-image-padding","10":"sales-flash-overlay","11":"woocommerce-text-align-left","12":"woocommerce-image-align-left","13":"do-quantity-buttons","15":"first","16":"instock","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-variable"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lean Startup - Hogyan tegy\u00fck \u00f6tleteinket sikeress\u00e9 \u00e9s fenntarthat\u00f3v\u00e1? -LEI<\/title>\n<meta name=\"description\" content=\"A Lean startup seg\u00edt megtal\u00e1lni a fenntarthat\u00f3 v\u00e1llalkoz\u00e1shoz vezet\u0151 utat, c\u00e9gm\u00e9rett\u0151l f\u00fcggetlen\u00fcl! 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