{"id":2278,"date":"2012-08-26T10:10:00","date_gmt":"2012-08-26T10:10:00","guid":{"rendered":"http:\/\/generaciokpartnere.hu\/leiwp\/?p=2278"},"modified":"2021-06-03T10:24:20","modified_gmt":"2021-06-03T08:24:20","slug":"otevnyi-lean","status":"publish","type":"post","link":"https:\/\/lean.org.hu\/en\/vezetes\/otevnyi-lean\/","title":{"rendered":"\u00d6t\u00e9vnyi lean"},"content":{"rendered":"

Hol kellene tartania egy szervezetnek \u00f6t\u00e9vnyi lean utaz\u00e1s ut\u00e1n? N\u00e9zeteim szerint egy szervezet lean munk\u00e1j\u00e1nak jutalmak\u00e9nt ki kell alakulnia egy elk\u00e9pzel\u00e9snek arr\u00f3l, hogy alkalmazottai \u00e9s \u00e9rt\u00e9kfolyamatai \u00faj k\u00e9pess\u00e9geit hogyan fogja felhaszn\u00e1lni, olyan \u00faj lehet\u0151s\u00e9gek felsz\u00ednre hozatala \u00e9rdek\u00e9ben, amelyeket a konkurencia nagy er\u0151fesz\u00edt\u00e9sek \u00e1r\u00e1n pr\u00f3b\u00e1l utol\u00e9rni.<\/strong><\/p>\n\n\n\n

A szakmai h\u00edrlev\u00e9l elolvas\u00e1s\u00e1hoz sz\u00fcks\u00e9ges id\u0151: kb. 5 perc<\/em><\/p>\n\n\n\n

Szerz\u0151:<\/strong> Daniel T. Jones
Ford\u00edtotta: <\/strong>B\u00e1ny\u00e1sz R\u00e9ka<\/em><\/p>\n\n\n\n

Ennyi id\u0151 ut\u00e1n m\u00e1r elv\u00e1rhat\u00f3, hogy a fels\u0151 vezet\u00e9s hat\u00e1rozza meg a lean ir\u00e1ny\u00e1t, a k\u00f6z\u00e9pvezet\u0151k az \u00e9rt\u00e9kfolyamataik akad\u00e1lytalan \u00e1raml\u00e1s\u00e1ra \u00f6sszpontos\u00edtsanak, a frontvonalban \u00e1ll\u00f3k pedig intenz\u00edven foglalkozzanak a probl\u00e9mamegold\u00e1ssal. Ezen a ponton \u00e1t kell tudniuk rendezni a szervezet IT szerkezet\u00e9t \u00fagy, hogy lean folyamataikat t\u00fckr\u00f6zze \u00e9s t\u00e1mogassa. Azt\u00e1n itt az ideje az el\u0151re tekint\u00e9snek.<\/p>\n\n\n\n

\u00d6t\u00e9vnyi lean utaz\u00e1s ut\u00e1n a Tesco <\/strong>m\u00e1r n\u00f6velte elad\u00e1sait a term\u00e9kek jobb el\u00e9rhet\u0151s\u00e9ge \u00e1ltal, p\u00e9nzt sp\u00f3rolt meg a kisebb rakt\u00e1rk\u00e9szletekkel, cs\u00f6kkenti a k\u00f6lts\u00e9geit a fejlesztett \u00fczlet- \u00e9s rakt\u00e1r-termel\u00e9kenys\u00e9gb\u0151l, valamint a kevesebb vesztes\u00e9gb\u0151l ad\u00f3d\u00f3an, tov\u00e1bb\u00e1 megsp\u00f3rolt 400 milli\u00f3 fontot azzal, hogy n\u00e9gy \u00e9vvel elhalasztotta rakt\u00e1r\u00e9p\u00edt\u00e9si programj\u00e1t. Ezut\u00e1n r\u00e1j\u00f6ttek, hogy gyorsan reag\u00e1l\u00f3 ell\u00e1t\u00e1si l\u00e1ncaik a szupermarketek mellett szinte nulla t\u00f6bbletk\u00f6lts\u00e9ggel el tudj\u00e1k l\u00e1tni a sarki kisboltokat \u2013 ezzel l\u00e9trehozva egy teljesen \u00faj kiskereskedelmi form\u00e1t, amelyet most m\u00e1sok pr\u00f3b\u00e1lnak ut\u00e1nozni. Arra is r\u00e1j\u00f6ttek, hogy gyorsan \u00e9s kev\u00e9s plusz k\u00f6lts\u00e9ggel meg tudj\u00e1k teremteni az online v\u00e1s\u00e1rl\u00e1s orsz\u00e1gos lefedetts\u00e9g\u00e9t a tesco.com<\/strong>-on kereszt\u00fcl, ha a rendel\u00e9seket az \u00fcres id\u0151ket kihaszn\u00e1lva k\u00e9sz\u00edtik \u00f6ssze a k\u00f6zponti boltokban, ahelyett hogy k\u00fcl\u00f6n k\u00f6zpontokat hozn\u00e1nak l\u00e9tre, erre a c\u00e9lra, ahogyan a konkurencia tette.<\/p>\n\n\n\n

Noha a lean ell\u00e1t\u00e1si l\u00e1nc ind\u00edtotta el, a v\u00e1s\u00e1rl\u00f3k \u00fajfajta kiszolg\u00e1l\u00e1s\u00e1nak elk\u00e9pzel\u00e9s\u00e9t alapvet\u0151en az hat\u00e1rozta meg, hogy intenz\u00edven \u00f6sszpontos\u00edtottak a vev\u0151i ig\u00e9nyekre \u00e9s m\u00e9lyen meg\u00e9rtett\u00e9k azokat. Sir Terry Leahy a Management in 10 Words<\/strong> c\u00edm\u0171 nagyszer\u0171 \u00faj k\u00f6nyv\u00e9ben le\u00edrja, hogyan fedezte fel a Tesco az adatgy\u0171jt\u00e9s \u00faj m\u00f3djait \u00e9s hogyan szerezte meg v\u00e1s\u00e1rl\u00f3inak v\u00e9lem\u00e9ny\u00e9t, amelyek azt\u00e1n ir\u00e1nyt szabtak strat\u00e9gi\u00e1j\u00e1nak. A v\u00e1s\u00e1rl\u00f3i f\u00f3rumok (Customer Panels), a h\u0171s\u00e9gk\u00e1rty\u00e1k \u00e9s az online v\u00e1s\u00e1rl\u00e1sok adatainak elemz\u00e9se seg\u00edts\u00e9g\u00e9vel pontosan meg\u00e9rtik, kik a legh\u0171s\u00e9gesebb v\u00e1s\u00e1rl\u00f3ik, mit v\u00e1s\u00e1rolnak, hogyan v\u00e1ltozik az \u00e9let\u00fck \u00e9s a Tesco t\u00e9nylegesen mennyire sikeresen el\u00e9g\u00edti ki sz\u00fcks\u00e9gleteiket. A maga rendj\u00e9n ez is \u00faj\u00edt\u00e1sokhoz vezet, mint a mobil rendel\u00e9si rendszerek a t\u00f6megk\u00f6zleked\u00e9si csom\u00f3pontokn\u00e1l, a felvev\u0151 pontok \u00e9s a k\u00e9szlet n\u00e9lk\u00fcli boltok.<\/p>\n\n\n\n

\"\u00d6t\u00e9vnyi<\/figure>\n\n\n\n

Hasonl\u00f3 utat j\u00e1rt be az Amazon <\/strong>is, a web fel\u00fcletre \u00e9s szint\u00e9n a Toyota p\u00e9ld\u00e1j\u00e1t k\u00f6vet\u0151 eloszt\u00e1si rendszerre \u00e9p\u00edtve, kiterjesztve tev\u00e9kenys\u00e9g\u00e9t a k\u00f6nyveken \u00e9s fogyaszt\u00f3i javakon t\u00fal az ipari kell\u00e9kek ir\u00e1ny\u00e1ba. \u00dajabban felvev\u0151 pontokkal k\u00eds\u00e9rleteznek a nagyv\u00e1rosokban \u00e9s helyi eloszt\u00f3 k\u00f6zpontokat \u00e9p\u00edtenek, hogy aznap el tudj\u00e1k l\u00e1tni a vev\u0151ket. Ez komoly vet\u00e9lyt\u00e1rss\u00e1 teszi az Amazont a Tesco sz\u00e1m\u00e1ra, ahogy az internet vil\u00e1ga \u00e9s a val\u00f3s\u00e1g egyre ink\u00e1bb \u00e1tfedik egym\u00e1st. \u00c9rdekes lesz l\u00e1tni, hogy ki ker\u00fcl ki gy\u0151ztesk\u00e9nt ebb\u0151l a verseng\u00e9sb\u0151l. Gyan\u00edtom, hogy az a szervezet, amely jobban meg\u00e9rti a vev\u0151k \u00e9let\u00e9nek \u00e9s sz\u00fcks\u00e9gleteinek v\u00e1ltoz\u00e1s\u00e1t \u00e9s k\u00e9pes az \u00edg\u00e9reteknek t\u00f6k\u00e9letesen megfelel\u0151en sz\u00e1ll\u00edtani.<\/p>\n\n\n\n

Ez csup\u00e1n egy p\u00e9ld\u00e1ja annak, hogy a leanben rejl\u0151 adotts\u00e1gok \u00faj \u00fczleti lehet\u0151s\u00e9geket nyitnak meg egy olyan szektorban, ahol a dolgok rendk\u00edv\u00fcl gyorsan v\u00e1ltoznak. A k\u00f6vetkez\u0151 befektet\u00e9si ciklus azonban a hossz\u00fa term\u00e9k ciklusokkal rendelkez\u0151 gy\u00e1rt\u00f3 c\u00e9gek sz\u00e1m\u00e1ra is lehet\u0151s\u00e9get jelent a term\u00e9k tervez\u00e9s\u00e9nek \u00e9s termel\u00e9si rendszer\u00e9nek radik\u00e1lis \u00e1tgondol\u00e1s\u00e1ra, a jelen gener\u00e1ci\u00f3 leanes\u00edt\u00e9s\u00e9b\u0151l sz\u00e1rmaz\u00f3 tapasztalatok f\u00e9ny\u00e9ben. Ez j\u00f3 alkalom a glob\u00e1lis ell\u00e1t\u00e1si l\u00e1ncok \u00fajratervez\u00e9s\u00e9re is, hogy a term\u00e9kek elk\u00e9sz\u00edt\u00e9se \u00e9s a vev\u0151kh\u00f6z sz\u00e1ll\u00edt\u00e1sa lehet\u0151v\u00e9 v\u00e1ljon napokon bel\u00fcl a hossz\u00fa h\u00f3napok helyett. Ugyanez igaz az olyan szolg\u00e1ltat\u00e1sokra n\u00e9zve, mint a bankok \u00e9s biztos\u00edt\u00f3k, ahol a back office tranzakci\u00f3s folyamatok korszer\u0171s\u00edt\u00e9se megnyitja a lehet\u0151s\u00e9get a term\u00e9k- \u00e9s szolg\u00e1ltat\u00e1scsomagok egy\u00e9ni ig\u00e9nyre szab\u00e1sa fel\u00e9, hogy teljesen \u00faj kapcsolatot alak\u00edtsanak ki a kulcsfontoss\u00e1g\u00fa \u00fcgyf\u00e9lcsoportokkal.<\/p>\n\n\n\n

Mag\u00e1t\u00f3l \u00e9rtet\u0151dik, hogy minden l\u00e9tez\u0151 lean tev\u00e9kenys\u00e9get folyamatosan v\u00e9gezni \u00e9s m\u00e9ly\u00edteni kell. Mindazon\u00e1ltal ha a szervezetek nem tanulj\u00e1k meg m\u00f3dszeresen ebb\u0151l, hogy a j\u00f6v\u0151j\u00fckre gondoljanak, elszalasztj\u00e1k a val\u00f3sz\u00edn\u0171leg legnagyobb lean lehet\u0151s\u00e9get: olyan \u00faj lean \u00fczleti modellek megtervez\u00e9s\u00e9t, amelyek \u00faj alapokra helyezhetik ipar\u00e1gukat. Az a nagy kih\u00edv\u00e1s, hogy t\u00fall\u00e1ssanak l\u00e9tez\u0151 er\u0151forr\u00e1saikon \u00e9s csatorn\u00e1ikon, k\u00f6vetkez\u00e9sk\u00e9ppen \u00faj ihletet mer\u00edtsenek legfontosabb \u00fcgyfeleik megismer\u00e9s\u00e9re ir\u00e1nyul\u00f3 v\u00e9gtelen k\u00edv\u00e1ncsis\u00e1gukb\u00f3l, \u00e9s hogyan seg\u00edthetik \u0151ket nagyobb \u00e9rt\u00e9kek megteremt\u00e9s\u00e9vel egyre zs\u00fafoltabb \u00e9let\u00fckben.<\/p>\n\n\n\n

Forr\u00e1s: leanuk.org<\/a><\/em><\/p>\n\n\n\n

K\u00e9rj\u00fck, amennyiben a ford\u00edt\u00e1ssal kapcsolatban \u00e9szrev\u00e9teled van, jelezd azt az info@lean.org.hu<\/a> e-mail c\u00edmen.<\/p>\n\n\n\n

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K\u00f6nyvaj\u00e1nl\u00f3<\/h2>\n\n\n\n
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R\u00f6videbb \u00e1tfut\u00e1si id\u0151t szeretn\u00e9l el\u00e9rni?
<\/p>\n\n\n\n

Szeretn\u00e9d alacsonyabb k\u00f6lts\u00e9gen m\u0171k\u00f6dtetni a folyamatokat?
<\/p>\n\n\n\n

C\u00e9lodul t\u0171zted ki a vesztes\u00e9gforr\u00e1sok megsz\u00fcntet\u00e9s\u00e9t?<\/p>\n<\/div>\n\n\n\n

\n
\"Tanulj<\/a><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n

Az \u00e9rt\u00e9kfolyamat-t\u00e9rk\u00e9pez\u00e9snek nevezett m\u00f3dszer<\/em> kiv\u00e9telesen hat\u00e9kony eszk\u00f6z lehet a fenti c\u00e9lok megval\u00f3s\u00edt\u00e1sban. A m\u00f3dszer elsaj\u00e1t\u00edt\u00e1s\u00e1nak leghat\u00e9konyabb eszk\u00f6ze pedig Learning to See<\/em><\/strong> c\u00edm\u0171 k\u00f6nyv.<\/p>\n\n\n\n

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Rendeld meg most!<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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